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New Book, 'Wake Up or Die,' Provides Definitive Guide to 21st Century Business Intelligence

Mar 24, 2014 - Marketwired

Industry leader Corrine Sandler's new book, "Wake Up or Die," (www.wakeupordie.us), arms business leaders with a comprehensive guide to gathering and using actionable intelligence, and tells them why that has become essential to winning in today's marketplace.

Sandler's tips and examples of real-life intelligence winners and losers are tied to lessons from excerpts from the 2,000-year-old military treatise "The Art of War" by Sun Tzu, one of the greatest military commanders in history.

"Business today is a war -- every company, corporation and NGO is vying for growth, revenue and market share, and you cannot win a war without intelligence," says Sandler, founder and CEO of Fresh Intelligence Research Corp., a global business intelligence comp...