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NBC’s Super Bowl Win (Everyone Knows About the Olympics Now, Right?)

Feb 05, 2018 - The New York Times

MINNEAPOLIS — A compelling, high-scoring game between teams from major markets that isn’t decided until the final couple of minutes is what television executives dream of when they pay hundreds of millions of dollars for the rights to broadcast the Super Bowl.

That was exactly what NBC got Sunday night, and while the network was rewarded with by far the largest television audience since last year’s Super Bowl, even the season’s biggest game was not entirely immune from the ratings ...