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NBA faces wrath of China, and its people; Beijing's anger over basketball executive's social-media post pits patriotic fervour against brand loyalty

Oct 10, 2019 - The Globe and Mail (Canada)

China's hostile reaction to an NBA executive's tweet in support of anti-government protesters in Hong Kong has opened a window into the potency of nationalistic sentiment in the country, where consumers and sports fans have demonstrated a willingness to turn on brands for love of country.

It's a reflection of shifts among the Chinese population, with far-reaching consequences for the stability of foreign businesses in the world's secondlargest economy, where the government demands that com...