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National Study Reveals CorpSumers(TM) Favor Brands with Purpose This Holiday Shopping Season: Brand Values Cited as More Important Than Having the Best Deals

Nov 20, 2018 - PR Newswire

PR Newswire

A growing segment of the population plans to vote with their wallet this holiday shopping season, favoring brands with strong corporate values over getting the best deal.  First identified by MWWPR in 2017, theseCorpSumersbase their loyalty and purchasing decisions on companies' reputations rather than just product features and price.

On the heels of its second annual CorpSumer study, MWWPR and Wakefield Research conducted a follow up survey about holiday shopping plans ...