Moving to the other side -- the news side
A year ago, I debuted my weekly column in these pages with a proclamation: Anyone who quits California because they find the going rough here are "cowards who want all of the easy and none of the hard."
It drew exactly the reaction I wanted. Anger. Praise. Letters to the editor. More importantly, it attracted an engaged readership interested in a conversation about the direction of the Golden State.
That became my template. I'd pick a topic I hoped would resonate with the entire stat...