Powered by

Mobile ad technology: 4 powerful takeaways for businesses on the Hispanic market

Nov 20, 2018 - Orlando Business Journal (Florida)

Technology has fundamentally changed the consumer experience and the marketing rulebook.

According to the Nielsen report, 60 percent of U.S. Hispanics were born or grew on the Internet era vs. 40 percent of non-Hispanics. U.S. Hispanics over-index by 9 percent for smartphone ownership and 99 percent of their households have a wireless phone service. We are in front of savvy, smart consumers who do their homework before engaging with your brand. They search on the Internet to check your onl...