Mission implausible : Bartleby
When visions and values descend into verbiage
"OUR mission is what drives us to do everything possible to expand human potential." As a credo, it sounds suitably inspiring. But which member of the Dow Jones Industrial Average has this as a mission statement? And which company says that "our purpose unifies us in a common cause and growth strategy of improving more consumers' lives in small but meaningful ways each day?"
Top marks if you knew that the first statement came from Nike, w...