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Millennials Embrace Mobile Apps for Holiday Shopping

Nov 17, 2015 - PR Newswire

Wanderful Media(TM), the company behind the Find&SaveĀ® cash back shopping app, today released its 2015 Annual Holiday Shopping Survey. The findings feature insights on the role mobile plays in holiday shopping, and specifically for millennial shoppers.

Of the millennial holiday shoppers, 92% said they use their mobile phones while shopping, compared to 73% of all shoppers who were surveyed. All shoppers, including millennials, primarily use mobile to find deals, coupons and/or promo codes...