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Microsoft unveils its latest marketing tool: A store that screams 'cool'

Jul 10, 2019 - CNN
Board and Executive Moves-Product Launch

LONDON (CNN Business) -- Microsoft has unveiled a huge new advertisement in the heart of London. But this is no billboard --- it's a store.

The tech company will on Thursday open a three-story, 21,932 square foot store on Regent Street. It's the only Microsoft retail outpost in Europe, and one of just three flagship locations globally.

"I've been working on this for several years because it's all about location in retail," said Cindy Rose, Microsoft's UK CEO. "We wanted the best po...