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Merck campaign shows impact of shingles

Feb 28, 2017 - Medical Marketing & Media (MMM)

Brand - Zostavax

Duration - September 2016, ongoing

Campaign - Lurking Inside

Owner - Merck

Most advertisements for prescription drugs are bright, cheerful, and uplifting. But Merck's advertisements for shingles vaccine Zostavax took a decidedly different route.

The ads feature a woman, Linda, swimming alone in a pool while an ominous voice-over, the shingles virus personified, tells Linda that she is susceptible to the disease without her even knowing it. The th...