Merck campaign shows impact of shingles
Brand - Zostavax
Duration - September 2016, ongoing
Campaign - Lurking Inside
Owner - Merck
Most advertisements for prescription drugs are bright, cheerful, and uplifting. But Merck's advertisements for shingles vaccine Zostavax took a decidedly different route.
The ads feature a woman, Linda, swimming alone in a pool while an ominous voice-over, the shingles virus personified, tells Linda that she is susceptible to the disease without her even knowing it. The th...