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Mastering LinkedIn can help grow your business

Jun 15, 2020 - USA Today

You may be using Twitter and Facebook to promote your business, and that's fine, says David Cancel, who runs a Boston-based software company. But "you're crazy if you're not using LinkedIn," he says.

"It's morphed into the most important social network for business," said Cancel. If pressed on time, he'd do LinkedIn first, followed by Instagram, YouTube and then Twitter.

He has 50,000 followers on Microsoft-owned LinkedIn, but has been able to get as many as 500,000 responses to a si...