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Madhouse Receives New Investment to Remove VIE Structure But Remain Independent

Jun 08, 2015 - PR Newswire

Leading mobile ad platform and service company Madhouse announced today that it is to receive new investment to remove its VIE structure. The company will retain its operating independency and accelerate mobile programmatic buying and international expansion.

Founded in 2006 in Shanghai, Madhouse was the first mobile ad platform company in China to provide advanced mobile ad technology and marketing services. With the motto of "In Mad We Trust," Madhouse was saying as much as ten years...