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Louisville's Adder Mobile brings a new approach to an old way of advertising

Nov 06, 2018 - Louisville Business First (Kentucky)

Ian Gerard says his new company, Adder Mobile Technologies, is sort of the Uber of advertising - but that it's also a lot more.

A few years ago, Gerard said, his friend Collin Taylor came to him with the idea to sell advertising on the side of cars But Gerard thought they could add more value for clients by tracking impressions for the ads and providing analytics.

He said he knew from past experience that people are suspicious of online ads, but they're trackable and therefore used o...