Lands' End names chief customer officer
Retailer Lands' End Inc. named its first chief customer officer.
Sarah Rasmusen, the company's senior vice president of e-commerce, fills the newly created role, according to a news release. Dodgeville-based Lands' End (Nasdaq: LE) developed the job as part of its focus on driving a consistent customer experience across the business.
In the new position, Rasmusen will lead customer experience activities across all of Lands' End's selling channels.
Lands' End sells its casual ap...