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Lands' End names chief customer officer

Jun 13, 2019 - Milwaukee Business Journal

Retailer Lands' End Inc. named its first chief customer officer.

Sarah Rasmusen, the company's senior vice president of e-commerce, fills the newly created role, according to a news release. Dodgeville-based Lands' End (Nasdaq: LE) developed the job as part of its focus on driving a consistent customer experience across the business.

In the new position, Rasmusen will lead customer experience activities across all of Lands' End's selling channels.

Lands' End sells its casual ap...