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Jordan Brand not likely to profit from Zion deal

Aug 05, 2019 - Portland Business Journal (Oregon)

Zion Williamson made national headlines earlier this year for breaking through his Nike shoes during one of college basketball's biggest games of the year. Now the company is hoping that its newest NBA endorser will break the slide of its inability to sell performance sneakers in a struggling market. Industry experts, however, are skeptical that Nike's Jordan Brand will be able to generate a positive return on its investment in Williamson, who signed a reported five-year, $75 million deal with t...