J&J’s Richa Goswami says the future of marketing is balancing purpose with personalisation

Jan 16, 2020 - The Drum

In order to find the world's top marketer, The World Federation of Advertisers (WFA) has once again partnered with The Drum for the Global Marketer of the Year award. Here we interview nominee Richa Goswami about how she’s turned FMCG giant Johnson & Johnson’s business into a digitally-savvy industry leader.

Richa Goswami leads J&J’s digital efforts globally and yet she’s humbled and surprised at being considered among the industry heavyweights for the WFA marketer of the...