Jeffrey Katzenberg’s Quibi partners with NBC News for a daily news show aimed at millennials

Jul 16, 2019 - TechCrunch

NBC News today announced an exclusive partnership with Jeffrey Katzenberg’s upcoming mobile streaming service, Quibi, which will see the media company becoming the first major producer for the service’s “Daily Essentials” news programming, aimed at millennial viewers. As part of the deal, NBC will produce both a 6-minute morning and evening news show for the service. The programming will air 7 days a week and will feature dedicated news hosts as well as original news content.

This is not the first time NBC News has targeted millennial viewers in particular. The company also runs a Snapchat news show called Stay Tuned that reaches millions, and it just launched its own digital streaming news network, NBC News Now, which is delivered t...