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Isobar Launches 'XR Playbook' to Guide the Future of Experience

Sep 12, 2019 - Business Wire

Today Global Digital Agency Isobar has published an 'XR playbook', a guide to help marketers leverage XR to support creative experiences and drive business growth. It looks at the history of technology and shares Isobar's view of the XR landscape and the opportunities that the technology has for marketers. It also discusses the role of human-insight and data to deliver XR enabled experiences and an approach to measurement. The report is available to download from Isobar.com today .

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