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IRI Recognized as the Vendor of Choice for CPG and Retail Marketers in Independent Analyst Report on Marketing Measurement and Optimization Solutions; For a Second Time, IRI Is a Strong Performer Recognized for Its Unified Measurement Model, IRI Liquid Da

Jan 16, 2020 - Business Wire

IRIĀ®, a global leader in innovative solutions and services for consumer, retail and media companies, today announced that it has been named a "Strong Performer" by Forrester Research Inc. in "The Forrester Wave(TM): Marketing Measurement And Optimization Solutions, Q1 2020" report. Forrester, an independent research company advising on technology, evaluated nine top marketing measurement and optimization solutions vendors against 27 criteria.

IRI's innovative market measurement and optimi...