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Iowa State: Personalized Cancer Outreach More Effective, Study Finds

Oct 16, 2020 - Targeted News Service

(TNSJou) -- Iowa State University issued the following news release:

October is liver cancer awareness month, which aims to educate those who are high risk about the importance of semiannual screenings.

To improve the effectiveness of liver cancer outreach, Ju-Yeon Lee, an associate professor of marketing in Iowa State University's Ivy College of Business, and colleagues at Notre Dame, Texas A&M, Rice University and University of Texas Southwestern Medical Center, developed a tool to...