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Integrating bricks & clicks : In re-imaging retail to attract customers, technology investment ought to be among the top priorities of mall owners

Jan 02, 2019 - The Business Times Singapore

MUCH has been said about the demise of brick-and-mortar stores. To be clear, physical retail is far from dead. What is firmly buried six-foot under, however, is staid retail - boring, unimaginative and disengaging retail.

In the last few years, retailers - roiled by changing retail trends and disrupted by the sweeping tech tsunami - have been forced to bring on their A-Game in the battle for their share of consumers' wallets. Those that do not have a captivating proposition nor meet custo...