Instagram’s IGTV was supposed to be the “next generation’s TV-viewing experience.” What happened?

Dec 05, 2018 - Fast Company

The beloved photo-sharing app stumbled earlier this year in launching IGTV, its YouTube-like product. Here’s where it went wrong–and how it’s fighting back.

“I’d love to see a show of hands,” says Ashley Yuki. “How many of you have heard of IGTV?”