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In the Race for Content, Hollywood Is Buying Up Hit Podcasts

Jan 01, 2019 - The New York Times

The film mogul Darryl F. Zanuck was among the skeptics in the years before networks started broadcasting shows seven nights a week. “Television won’t be able to hold on to any market it captures after the first six months,” he infamously predicted. “People will soon get tired of staring at a plywood box every night.”

To make sure that television sets would become something more than ungainly appliances, entertainment executives of the late 1940s and early 1950s went in search of ...