In CBS-Viacom Merger, Boutique Investment Banks Will Share Up to $70 Million in Fees
CBS and Viacom primarily relied on boutique investment banks to help put together their long-awaited $11.7 billion merger.
Centerview Partners Holdings and Lazard are advising CBS. Viacom’s bankers are LionTree Advisors and Morgan Stanley while National Amusements—the controlling shareholder of both companies—is being advised by Evercore, according to the deal announcement.
CBS’ advisers could share a pot of $25 million to $30 million in fees, according to estimates from co...