In 1998, Amazon bought the website poised to become Facebook. Then they killed it.

Aug 03, 2017 - Quartz

Somewhere, Mark Zuckerberg is wiping sweat from his brow and sighing with relief. Had Amazon developed the promising social networking site it acquired in 1998—when Zuck was just 14—instead of merely absorbing it, the internet might look very different today.

PlanetAll was arguably the first social networking site, and its similarities to Facebook are eerie—down to the Harvard origins. Billed as a platform “to make the world a smaller place by helping people effortlessly find and s...