I’m a Latinx startup founder, and this is what I learned about making a company truly inclusive

The cofounder and CTO of Drift believes that too often, companies approach diversity and inclusion like dental hygiene. Without proper care and attention, small problems become bigger, more painful ones.

My cofounder David Cancel and I are among the 2% of VC-backed startups led by Latinx founders. Although we’ve been historically underrepresented, we’ve personally been learning just how hard building a diverse, equitable, and inclusive team can be.