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iHeartMedia Doubles Down on Radio Attribution with Agreement to Support Nielsen Media Impact and Continuous Diary Measurement

Jun 11, 2019 - PR Newswire

PR Newswire

 Nielsen (NYSE: NLSN) announced today that iHeartMedia, Inc., the number one audio company in the U.S., will advance radio attribution by supporting Nielsen Media Impact (NMI) and Continuous Diary Measurement (CDM) in Nielsen Audio's four book markets.

With this agreement, Nielsen moves forward with its decision to implement Continuous Diary Measurement as planned in radio markets currently measured four times a year.  In addition, iHeartMedia's support boosts the momen...