How to avoid making travel deal mistakes; Don't be blinded by a price that's just too good to be true.
Beware the high cost of a travel deal mistake.
"It is not just about the dollars saved," says Michal Strahilevitz, an associate professor of marketing at St. Mary's College of California. "It's the thrill of the deal."
A bargain's siren song can lure even the most clearheaded traveler, warns Strahilevitz, who studies consumer psychology. Throw in a few points and miles, and people just lose it.
"They love to feel like they're winning, even when they're not," she says.