How the company behind “Get Out” landed a box-office hit with a horror movie about race in America

Feb 27, 2017 - Quartz

A horror film about a young black man who falls victim to his girlfriend’s white suburban family is now the number one movie in America.

Get Out, an over-the-top “social thriller,” as writer-director Jordan Peele described it, had a huge opening weekend at the US box office with $30.5 million in gross ticket sales, according to industry tracker Box Office Mojo. That’s 60% more than the next highest grossing movie of the weekend, The LEGO Batman Movie.

The film starts out lik...