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HOW STARBUCKS MADE MEGA BUCKS!

Mar 30, 2021 - The Daily Mail and Mail on Sunday (London)
Net Worth, Wealth, and Assets

Fifty years to the day since it opened, how the shop which revolutionised coffee (now worth $128bn) made a whole latte money... with a little help from a topless mermaid

BY MARK MASON

When three 28-year-old men got together to open a coffee shop in the U.S. city of Seattle on March 30, 1971, the American idea of a cup of joe' was a very different thing from what it is today.

Then, it was all too often a luke-warm, cloudy, brown liquid from a pot that had been sitting on its bur...