How “scrappy” Google won Cannes Lions’ Creative Marketer of the Year

Jun 25, 2018 - Fast Company

CMO Lorraine Twohill talks about the company’s marketing evolution, being a challenger to Amazon, and earning user trust.

Watch some of the earliest marketing efforts for Google Chrome and there is no way you’d predict that some years later, chief marketing officer Lorraine Twohill would be walking onstage to accept Marketer of the Year honors at the 2018 Cannes Lions. Twohill, who was named to the company’s top marketing spot in 2009, is just the second female executive to accept th...