How Salesforce paved the way for the SaaS platform approach

Mar 22, 2019 - TechCrunch

When we think of enterprise SaaS companies today, just about every startup in the space aspires to be a platform. That means they want people using their stack of services to build entirely new applications, either to enhance the base product, or even build entirely independent companies. But when Salesforce launched Force.com, the company’s Platform as a Service in 2007, there wasn’t any model.

It turns out that Force.com was actually the culmination of a serie...