How Israel launched a world-leading Covid-19 vaccination campaign: lessons from the ground

Jan 12, 2021 - The Drum

Israel has vaccinated a vastly greater percentage of people against the coronavirus than any other country so far. In this edition of The Promotion Fix, newly immunised columnist Samuel Scott interviews a top health official there and shows what marketers can learn from the successes.

‘Order early, pay a lot, digitise distribution and stretch the supply.’ That was how one journalist here summarised Israel’s world-leading success in vaccinating the population against corona...