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How Hollywood Gets the Publishing Industry Wrong

Jan 01, 2019 - The New York Times

When I worked as a book publicist, my boss told me that the blessing and curse of our industry is that “everyone thinks they can do what we do, even though no one has a clue what we do.” This comment was prompted by a marketing meeting during which we were lauded for glowing review coverage that no reasonable person could attribute to our efforts, while simultaneously being asked whether we had “tried the ‘Today’ show.” Because pitching the “Today” show is just the kind of thing ...