How Hanna Andersson CEO Mike Edwards Plans To Grow Niche Brand Into Billion-Dollar Business

Oct 24, 2019 - Retail Touch Points
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In this exclusive Q&A, Hanna Andersson CEO Mike Edwards (former CEO of eBags) shares insights into his strategies for competing in the $160 billion global children’s market; the company’s new Innovation Studio initiative; the importance of social media and influencers at Hanna Andersson and much more.

In addition to his roles at Hanna Andersson and eBags, Edwards’ extensive retail resume includes: EVP, Global Merchandising at Staples; President, CEO & Investor at Borders, Inc.; Presi...