How Fitbit Could Stage a Comeback With Its New Watch and Premium Service—Data Sheet

Aug 29, 2019 - Fortune

When Fitbit CEO James Park and his team finally decided that the pioneering maker of activity tracking wristbands should move up market to smartwatches, their first product was a bit of a dud. The 2017 Fitbit Ionic cost $300, almost as much as an Apple Watch at the time, and had a harsh, science fiction look that didn’t jibe with enough Fitbit fans.

But Park’s second effort, the Fitbit Versa released last year, was a much smarter smartwatch. Costing only $200, the rounder watch retain...