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HIGHWAY 1 : Volvo set to take on rivals in EV niche

Sep 22, 2018 - Los Angeles Times

To promote the sales of its new electric cars, Volvo's performance luxury brand will let customers choose from an all-inclusive subscription model that combines automotive costs such as insurance and maintenance into a single monthly payment. No money will be required upfront.

It's less like car leasing or sharing, and more like Netflix.

Polestar Performance is the performance luxury brand of Volvo Cars, owned by Zhejiang Geely Holding Group Co. The company launched a hybrid-electric...