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HBO Max chief dismisses streamer's high-end fee as obstacle

Jan 16, 2020 - Associated Press

PASADENA, Calif. (AP) - HBO Max's high-end subscription fee won't be an obstacle to the streaming service's launch, said Kevin Reilly, its chief content officer.

"People do not shop for their entertainment experiences with price being the primary" motivation, Reilly told a TV critics meeting Wednesday. "People don't say, 'I'd love to go to this concert, I don't really want to go to this one as much. But it's cheaper, so I guess I'll go to that one."

Beyond the existing customers expe...