Gwyneth Paltrow is becoming the Oprah of wellness 2.0

Feb 05, 2019 - Quartz

Before we had Goop, we had Oprah.

Decades before Gwyneth Paltrow was drawing both ire and adoration for her pivot from mainstream movie star to woo-woo lifestyle guru—advising readers how to live optimally by cooking “clean” meals in luscious turtleneck sweaters, Instagramming the last novel she read, or giving a platform to “experts” who advise on everything from chakra cleansing to postnatal care on her lifestyle site Goop—Oprah Winfrey was on TV, guiding viewers to “rememb...