Group Nine acquires PopSugar

Oct 07, 2019 - TechCrunch
Mergers and Acquisitions

Group Nine — the digital media company formed by the merger of Thrillist, NowThis, The Dodo and Seeker — just announced that it has reached an agreement to acquire women’s lifestyle publisher PopSugar.

The financial terms of the deal were not disclosed, but The Wall Street Journal reports that it’s an all-stock transaction that values PopSugar at more than $300 million.

PopSugar was founded by husband-and-wife Brian and Lisa Sugar in 2006, and previousl...