Greggs hikes guidance as vegan sausage rolls 'fly off the shelves'
GREGGS has sold "hundreds of thousands" of its new £1 vegan sausage rolls in the first week of January, making it the fastest-selling new line in six years.
The bakery chain said the new savoury snack, which launched earlier this month in 900 of its stores with the biggest vegetarian food sales, sold out instantly. "It has taken us by surprise," said Roger Whiteside, chief executive. "We didn't know if it would sell or not but it has been flying off the shelves."
Mr Whiteside added ...