Google and Facebook face an unlikely competitor in emerging markets: a telecom giant

Feb 28, 2017 - Quartz

To compete with internet companies, Vimpelcom—the world’s sixth largest telco—is hoping to become one.

On Feb. 27, Vimpelcom rebranded itself as Veon, already the name of its digital messaging app. The revamped company is offering “zero-rated” voice and data services—i.e. free for Vimpelcom customers—and has already teamed up with MasterCard, short series platform Studio+, music-streaming service Deezer; and will.i.am’s wearables company, i.am+. The goal? Transform an enorm...