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Getting TreeHouse off the ground

Feb 02, 2017 - The Dallas Morning News

There's a store taking shape on a busy corner in Dallas that's going to grab a lot of attention from an industry struggling to reinvent itself.

"I want people to walk in and say, this is it. This is the future of retailing," said Jason Ballard, 34, the co-founder of Austin-based eco-friendly home improvement store TreeHouse.

In June, on the northeast corner of Walnut Hill Lane and North Central Expressway, TreeHouse will open its first store built from the ground up. Its energy-effic...