From NBA2K to eNASCAR, are e-sports the new, well, sports?

Apr 09, 2020 - Fortune
Mergers and Acquisitions

“Gentlemen, start your engines,” rang the familiar refrain. And on cue, Dale Earnhardt Jr., Kyle Busch, and other drivers all got ready to race. Only instead of firing up their cars at the Dixie Vodka 400 in Miami, the NASCAR drivers practiced social distancing and were nowhere near one another—or their cars, for that matter.

Instead, the eNASCAR iRacing Pro Series, which aired live on Fox Sports 1 on March 22, was a multiplayer e-sports competition. The drivers, in essence, were pla...