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For D.C. theaters, ticket buyers may be loyal to a fault

Dec 02, 2016 - Washington Post Blogs

Is Washington a major theater town, or is it a collection of isolated theater clubs? A long-term study of the area's top theaters generated a startling figure: A whopping 85 percent of audiences patronize a single troupe.

"We weren't surprised," says Edgar Dobie, executive director of Arena Stage.

The idea that Washington theater audiences may cluster in silos also didn't seem to faze Jill Robinson, president and chief executive of the Colorado-based consulting firm TRG Arts. "It's c...