For Cuyana, the leather tote bag wars are personal

Nov 20, 2018 - Fast Company

The San Francisco startup has created a family of five leather totes, so every woman can have a bag perfectly suited to her tastes.

Exactly six years ago, the leather tote bag became an essential in working women’s closets, along with a pair of blue jeans, black heels, and a simple button-down shirt. Shilpa Shah would know. As the cofounder of Cuyana, a women’s fashion startup based in San Francisco, she made it her job to stay on top of what women wanted, particularly educated millen...