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Fiserv Forum sign put on arena exterior

Mar 01, 2019 - Milwaukee Journal Sentinel (Wisconsin)

The first Fiserv Forum sign - complete with the orange punctuation mark between the words - was installed this week over the entrance of the Milwaukee Bucks arena.

The Brookfield-based company's naming rights deal has been reflected inside the new arena, on the scoreboard and a huge display in the main atrium.

The new arena will have "a total of six substantial signs" with the Fiserv Forum name on the exterior, said Barry Baum, chief communications officer for the Bucks and the arena...