ExpertVoice partners with Georgetown University on joint research partnership
ExpertVoice, the world's largest advocacy marketing company powered by experts, today announced a joint research partnership with Georgetown University's McDonough School of Business.
The research will examine how digital recommendations from credentialed experts, such as professional ski instructors, licensed nutritionists or personal trainers, drive higher consumer purchase behavior for brands over the average uncredentialed recommendation.
According to theU.S. ...