Establishing A Business Brand Identity Through Scent Marketing; Brand identity is a tough nut to crack, and in an ever-competitive marketplace, companies must take full advantage of every method available. The latest brand recognition tool is the creation
MIAMI, Aug. 30, 2019 /PRNewswire-PRWeb/ -- Brand identity in the 21st century presents unique challenges, mainly due to information overload. According to marketing firm, Yankelovich Inc., the average person is exposed to around 5,000 ads per day. This tsunami of data each person is subjected to makes the creation of solid brand awareness particularly demanding, especially for smaller businesses that don't have unlimited advertising budgets.
Enter The Concept Of Scent Ma...