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Dyson revs up disrupter status

Dec 06, 2018 - Australian Financial Review

The global chief executive of vacuum cleaner, hairdryer and bladeless fan company Dyson says the group has a long pedigree in making digital motors and this will underpin a methodical approach to its looming entry into electric car production as it attempts one of the biggest disruptions of all from 2021.

Jim Rowan said the company was alert to the intense competition in electric vehicles but it had a strong background, having built 60 million digital motors for its consumer products, and ...